Advocare AdvoCare is a premier health and wellness company offering world-class energy, weight-loss, nutrition, and sports performance products along with a rewarding business opportunity. Learn More
  • Hear From Our Founder
    The Advocare Legacy,
    One Mans Vision
    Hear from our founder Charlie Regus and see why we are committed to promoting your health and an opportunity for financial freedom. Today, AdvoCare carries on with Mr. Ragus' vision and commitment to offer products and an opportunity for financial freedom to people of all walks of life.
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  • The Science Behind the Products
    The Science Behind the Products Our Science & Medical Advisory Board and Research and Development team ensure that all Advocare products are formulated with the highest quality ingredients based on the latest scientific research.
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  • Hear Success Stories From People Like Yourself
    Hear Success Stories From People Like Yourself Individuals from all walks of life are realizing that through AdvoCare they can find the "more" they've been looking for and help others along the way. You can too.
    Start today.
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Hear From Our Founder
Guiding Principles

Charlie Ragus developed 10 principles that guide our direction and are the basis of our success.

Driven by a desire to help people improve their life nutritionally and financially, Charlie Ragus founded AdvoCare in 1993. He chose the name AdvoCare to communicate his commitment to be an advocate who cared.

  • 1. Honor God through our faith, family and friends.
  • 2. Respect and strengthen the family.
  • 3. Believe in the dignity and the importance of the individual.
  • 4. Create a standard of excellence recognized as superior by the direct sales industry.
  • 5. Believe that honor, integrity and principles are the foundation of a great life and company.
  • 6. Commit to mutual loyalty and trust between AdvoCare and its Distributors.
  • 7. Establish and continually improve the vehicle of opportunity and the pursuit of financial freedom for all AdvoCare Distributors.
  • 8. Commit to ongoing personal growth and development through professional training and educational programs.
  • 9. Build self-esteem by promoting a sense of personal worth among all people.
  • 10. Continually expand our market by providing the most effective and highest quality products and service available.
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